Customer Management
Purpose and Goals
Our primary goal is to help ensure the long-term success of TCG by retaining existing customers. We engage them with relevant personalized communication and deliver targeted campaigns based on their behavior and preferences. This means that a crucial aspect of our role is analyzing and understanding customer data to identify trends and patterns, so we can tailor our messaging and campaigns to resonate with our users.
Values and Self-image
Our customers aren’t just a source of revenue to us; we see them as individuals with unique needs and preferences. That's why we do everything we can to make them feel heard and appreciated throughout their customer journey.
We use data analytics and their insights into customer behavior, such as purchase history, browsing patterns, and engagement metrics.
We also ask for their feedback and use it to improve our products, enhance the customer experience, and build long-lasting relationships.
Who We Work With
Customer Management sits at the crossroads of many teams at TCG. We collaborate with the product team to fully understand our offerings and make sure customers see their value clearly. Together with marketing, we shape campaigns and promotions that reach the right audiences in the right way. Our close exchange with sales helps us align strategies with market needs, while working with operations ensures a smooth customer journey from order to delivery. By connecting these perspectives, we make sure our customers always get the best possible experience.
-
Working at the Customization Group is really more than just a job for me. Here I not only have challenging tasks, but also an inspiring environment that always encourages me to try out new paths. Together we want to achieve great things and I am proud to be involved in shaping our success story together with my team.
Florina
Head of CRM
-
Being part of the TCG team is a true privilege! I feel incredibly lucky to work in such a dynamic and multicultural environment where learning and growth are encouraged every day. TCG has offered me fantastic opportunities to take on exciting projects and develop my skills in new ways. I’m grateful to be part of such a nice and supportive team that inspires me to push my boundaries and celebrates each success. Excited for the journey ahead with TCG and grateful to be reaching new heights together!
Michelle
Junior Content Manager
How We Work
With colleagues spread across locations, we rely on our project management platform to keep priorities transparent and responsibilities clear. Regular check-ins help us solve challenges early, while on other hand focused workshops give space to dive deeper into bigger topics. Remote work is part of our daily routine, so we keep an eye on what really works: if a process slows us down, we adjust it. This way, we stay organized without losing the flexibility to react quickly when the market shifts.
What Makes Us Tick
We believe that our success derives from the collective endeavors of the team, not just from our individual efforts. We foster a culture where team members feel comfortable sharing their ideas and opinions and where feedback is given in a constructive and supportive manner. The team has a strong sense of shared purpose, with each of us dedicated to building strong customer relationships.
