Customer Management
Purpose and Goals
Our primary goal is to help ensure the long-term success of TC Group by retaining existing customers. We engage them with relevant personalized communication and deliver targeted campaigns based on their behavior and preferences. This means that a crucial aspect of our role is analyzing and understanding customer data to identify trends and patterns, so we can tailor our messaging and campaigns to resonate with our users.
Values and Self-image
Our customers aren’t just a source of revenue to us; we see them as individuals with unique needs and preferences. That's why we do everything we can to make them feel heard and appreciated throughout their customer journey. We ask for their feedback and use it to improve our products, enhance the customer experience, and build long-lasting relationships.
Who We Work With
We collaborate with many teams and individuals within the company – consulting the product team, for example, about the features and benefits of TC Group products so that we can develop targeted promotions and campaigns. We’re also in regular contact with the data analytics and customer service teams, seeking their insights into customer behavior such as purchase history, browsing patterns, and engagement metrics.
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Working at the Customization Group is really more than just a job for me. Here I not only have challenging tasks, but also an inspiring environment that always encourages me to try out new paths. Together we want to achieve great things and I am proud to be involved in shaping our success story together with my team.
Florina
Head of CRM
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I have been working in CRM Tech and Data since 2021 and I am glad to work in such a dynamic and strong team. The company is very innovative and gives you the chance to try out creative marketing methods and new ad technologies. You are given tasks with responsibility and, if possible, a great deal of freedom to make decisions about turnover. If you have questions or need support, there is always help and support available in from your colleagues.
Jenny
Technical Team Lead Tech & Data
What Makes Us Tick
We believe that our success derives from the collective endeavors of the team, not just from our individual efforts. We foster a culture where team members feel comfortable sharing their ideas and opinions and where feedback is given in a constructive and supportive manner. The team has a strong sense of shared purpose, with each of us dedicated to building strong customer relationships.
How We Work
We place a high value on organization and efficiency, especially now that remote working has become more common. To this end we use a variety of tools and systems, such as our shared project management tool, and we hold regular team meetings to share updates and discuss any challenges we may be facing. We understand the importance of adaptability, and we’re constantly evaluating the efficiency of our processes to ensure we remain agile and responsive to changes in the market.
