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CUSTOMER MANAGEMENT · CRM

Relationships that last.

We help secure TCG's long-term success by keeping customers close — engaging them with relevant, personalized communication and targeted campaigns built on their behavior and preferences. Behind it all: reading the data to spot the trends that make every message land.

Retention first
Long-term success
Personalized
Right message, right time
Data-driven
Trends & patterns
Cross-team
Product to Ops
Customer Management at TCG LIVE · CRM
 01 — Purpose & goals

Keep customers coming back.

We secure TCG's long-term success by retaining existing customers — engaging them with relevant, personalized communication and targeted campaigns built on their behavior and preferences. Reading the data to find the trends is at the heart of what we do.

Customer Management team FIG. 01 · Every touchpoint
01 · Understand

Read the data

Analyze behavior and preferences to spot the trends and patterns behind every customer.

02 · Personalize

Messages that resonate

Tailor campaigns and communication so they actually land with the right people.

03 · Retain

Build the relationship

Turn one-time buyers into loyal customers — and long-term success for TCG.

 02 — Values & self-image

Customers are people.

Not just a source of revenue — individuals with unique needs and preferences. We do everything we can to make them feel heard and appreciated across the whole journey.

01 · Human

Heard & appreciated

We treat every customer as an individual, and work to make them feel valued at each step of the journey.

02 · Data-driven

Insight behind every move

Purchase history, browsing patterns, engagement metrics — analytics guide how and when we reach out.

03 · Feedback loop

We ask, then improve

Customer feedback shapes our products and experience, building long-lasting relationships over time.

 03 — Voices
Florina
“

Working at the Customization Group is really more than just a job for me. Here I not only have challenging tasks, but an inspiring environment that always encourages me to try new paths. Together we want to achieve great things, and I'm proud to help shape our success story with my team.

Florina
Head of CRM
Michelle
“

Being part of the TCG team is a true privilege. I feel incredibly lucky to work in such a dynamic, multicultural environment where learning and growth are encouraged every day. TCG has given me fantastic opportunities to take on exciting projects and develop my skills — and a supportive team that celebrates each success.

Michelle
Junior Content Manager
 04 — How we collaborate

At the crossroads.

Who we work with

Customer Management sits where many teams meet. We work with product to show value clearly, marketing to shape campaigns, sales to align with the market, and operations for a smooth journey from order to delivery.

Product Marketing Sales Operations
How we work

Colleagues across locations, kept in sync by a shared project-management platform. Regular check-ins catch challenges early; focused workshops dive deeper. Remote is routine — and if a process slows us down, we adjust it.

Customer Management collaborating FIG. 02 · Connected teams
 05 — What makes us tick

Success is a team sport.

Our success comes from the collective, not just individual effort. We foster a culture where people feel comfortable sharing ideas and opinions, and where feedback is constructive and supportive. One shared purpose: building strong customer relationships.

Open by default

Everyone's comfortable sharing ideas and opinions — the best ones win.

Constructive feedback

Given with support, received with openness — that's how we grow.

Shared purpose

Each of us is dedicated to building strong, lasting customer relationships.

Open roles · Customer Management

Shape the relationship.

CRM, campaign, and content roles that turn customer data into lasting relationships. Current Customer Management openings are listed below.

Live roles below↓
Agnese Beķere ● CRM · Team Lead
 06 — Talk to us

Questions? Message Agnese.

Curious about CRM roles or what a day in Customer Management looks like? Reach out directly — we're happy to help you find where you'd fit best.

Agnese Beķere · Team Lead CRM Business

Already working at The Customization Group?

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