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DEPARTMENT · MARKETING · GLOBAL

Big ideas.
Bigger reach.

We blend creativity with innovation to amplify the TCG brand across the world — social, email, paid, and influencer collaborations that reach customers everywhere, and have some fun doing it.

4
Core channels
40+
Nationalities
1
Global brand
Marketing team at work
● LIVE · MARKETING FLOOR
◆ SOCIAL MEDIA  ·  EMAIL MARKETING  ·  PAID ADVERTISING  ·  INFLUENCER COLLABS  ·  BRAND AWARENESS  ·  CUSTOMER LOYALTY  ·  AI-FIRST  ·   ◆ SOCIAL MEDIA  ·  EMAIL MARKETING  ·  PAID ADVERTISING  ·  INFLUENCER COLLABS  ·  BRAND AWARENESS  ·  CUSTOMER LOYALTY  ·  AI-FIRST  ·  
 01 — PURPOSE & GOALS

Run great campaigns — and have fun doing it.

Our mission is simple enough: run some marketing campaigns and enjoy the ride. We're chasing greater brand awareness, long-term customer loyalty, bigger basket sizes, and higher customer lifetime value.

To get there we pull every lever — reaching customers all over the world across four core channels.

// 01
Social media

Organic communities and content that build a global presence.

// 02
Email marketing

Lifecycle and CRM programmes that keep customers coming back.

// 03
Paid advertising

Performance campaigns tuned to the metrics that matter.

// 04
Influencer collabs

Grassroots creators to global names, building trust at scale.

 02 — WHAT MAKES US TICK

Creativity, curiosity, and one guiding question: how can we make our customers happy?

Creativity and innovation are central to our team ethos. We approach every campaign with a sense of curiosity, knowing that marketing success rests on a deep understanding of our audience's needs and desires.

// 01

Free exchange of ideas

The best innovations come from diverse perspectives and experiences — so we make room for all of them.

// 02

Ownership

We're close-knit, but everyone is trusted to own their role and run with it independently.

// 03

Curiosity first

Every campaign starts with a question and a willingness to try something new.

 03 — VOICES

From the people who build it.

“

Nearly 13 years in, and it's been such a fun, rewarding journey — one that let my passion for marketing grow in ways I never imagined. Watching social and influencer marketing grow from the ground up into a global community has been inspiring and energizing. I'm surrounded by the most talented, supportive team, in a place that feels like a second home.

Laura
Laura
Social Organic Team Lead
“

Joining as a Social Media Advertising Manager marked an exciting new chapter. I came in with a strong organic background, and stepping into paid social has been a rewarding challenge and a real growth opportunity — and throughout it all I've felt genuinely supported and empowered by the team. It's fulfilling to see the joy our products bring customers every day.

Sintija
Sintija
Social Media Advertising Manager · B2C
 04 — WHO WE WORK WITH

From grassroots creators to the biggest names in tech.

We partner with a wide range of external players — from our grassroots influencer partners to global platforms.

Google Meta TikTok Qualtrics Influencer partners
Inside TCG · 01

Product development

We work hand in hand with product teams — a deep understanding of the portfolio is how we promote it effectively.

Inside TCG · 02

Sales enablement

We generate leads for the sales team and give them the tools they need to sell our products and services.

 05 — HOW WE WORK
Working at TCG Marketing
DATA-DRIVEN · AI-FIRST

Tech-forward, and metric-led.

We take a data-driven approach, watching KPIs closely to optimize our strategies and embracing new opportunities like AI.

01

KPI-led optimization. We monitor performance metrics to sharpen every strategy.

02

Regular team rhythm. We meet to review projects, results, and where we can do better.

03

Clear ownership. Project management tools keep progress and responsibilities visible to all.

04

Supported, on-site or remote. Every team member gets backing at an individual level.

Open roles · Marketing

Join the team.

Social, email, paid, and influencer collabs that reach customers everywhere — with the freedom to own your work and have fun doing it. Current openings are listed below.

Live roles below↓
Ēriks Tīss
MARKETING · TCG
 LET'S TALK

Message Ēriks directly.

Ēriks Tīss leads CRM Marketing at TCG. Have a question about the team, or want to introduce yourself before a role opens? Reach out.

Already working at The Customization Group?

Let’s recruit together and find your next colleague.