CRM Specialist, AI
● Now hiring · CRM
CRM Specialist, AI
Bring AI into our lifecycle marketing as an AI-first CRM manager. From day one you'll produce newsletters hands-on while turning “we should use AI for this” into flows that actually run — smarter segmentation, generated content at scale, personalization that would take a human team weeks. This AI capability is new to the team; you get to shape how we build it.
Ho Chi Minh City, Vietnam · Onsite Full-time · CRM / Lifecycle
About the role
Have you already used AI to do real marketing work — and want to be the person who brings that capability to a whole team? We're honest: AI is the skill our CRM team is light on today. That's exactly why this role exists.
TCG’s CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we’re deliberately adding. Think of this as an AI-first CRM manager seat: you’ll do hands-on newsletter production from day one while pairing marketing know-how with practical AI — content generation, predictive segmentation, personalization, workflow automation — and set the standard for how the team uses it responsibly, with a human always on the last mile.
The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. AI applied to that scale of customer data is the opportunity this role owns.
In a nutshellrun hands-on newsletter production and make our CRM smarter with AI — content, segmentation, personalization — setting the standard as you go.
At a glance
Location
Ho Chi Minh City
Vietnam · Onsite
Team
CRM / Lifecycle
reporting into CRM leadership
Scope
AI-first CRM manager
newsletters · content · segments
Hours
Overlap with CET
Riga & Cologne core hours (probably from 10 AM to 7 PM Vietnam time)
Travel
Occasional
trips to our Riga office
Experience
Typically 2–4 years
CRM with hands-on AI use
Start date
Flexible
around your notice period
The role in detail
What you'll do, and what we need from you. Side by side, no surprises.
What you will do
Day-to-day, week-to-week. Real work, not job-description boilerplate.
→ Produce newsletters, hands-on. From day one you build and ship regular newsletters end-to-end — this is a working production seat, not only an AI layer on top.
→ Generate content at scale. Use AI to draft and adapt campaign copy across shops, languages and segments — with a human reviewing the last mile.
→ Sharpen segmentation. Apply AI and predictive approaches to find the right customers — churn risk, next-best-offer, lifetime value.
→ Personalize the message. Build dynamic, AI-assisted personalization into lifecycle flows.
→ Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
→ Set the standard. Document prompts, guardrails and what works, so AI use spreads across the team safely.
Requirements
What we genuinely need. Short list on purpose.
Must have
→ Typically 2–4 years in CRM, lifecycle or email marketing.
→ Hands-on, demonstrable experience with agentic AI in a marketing context — content generation, segmentation or automation workflows you've actually built and shipped, not just general familiarity with AI tools.
→ Comfortable with a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).
→ Able to judge AI output critically — you know when it’s good enough and when it isn’t.
→ Reliable daily overlap with European (CET) hours — our CRM team sits in Riga and Cologne.
→ Working-level English for a globally distributed team.
Nice to have
→ Deeper prompt-engineering craft, or a track record standardizing AI-assisted workflows for a team.
→ Basic data skills (SQL, spreadsheets) for segmentation.
Why this role
“AI in CRM at TCG” is a capability being built, not a buzzword being decorated. Here's what's actually true right now.
Greenfield
You build the capability
AI in CRM is new here — you’re not maintaining someone’s legacy setup, you’re setting it up.
First mover | Your playbook
Scale
Real material to work with
20+ shops and rich product and order data give AI something genuine to bite into.
20+ shops | Rich data
Influence
Teach as you build
You set the team’s standard for using AI responsibly — and lift everyone around you.
Mentoring | Standards
Tooling
The AI + CRM stack
Emarsys as the CRM core, agentic AI already in daily use across the company, and room to standardize what the CRM team adopts next — that part is yours to shape.
Emarsys | Agentic AI | Your call
Who we're looking for
Two short lists. The "probably not a fit" column is on purpose — it makes the first column more credible, and saves both of us time.
Sounds like you?
→ You’ve already used AI to do real marketing work, not just experimented.
→ You like being the person who introduces a new capability to a team.
→ You’re pragmatic — output that ships beats a clever demo.
→ You keep a human in the loop and can explain why.
Probably not a fit if…
→ You want a mature AI setup to plug into — here you’re building it.
→ You treat AI output as final without review — we keep humans on the last mile.
→ You’d rather run classic campaigns than push into new methods.
→ Time-zone overlap with European colleagues doesn’t work for you.
What we offer
The essentials, done properly — plus the parts that matter locally.
→ Build something new — AI capability from the ground up
→ Modern AI + CRM stack — internal AI tools + Emarsys
→ International exposure — globally distributed teams
→ Local benefits — Health coverage, paid leave & local perks
How we hire
Four steps. About three weeks. No surprises. We tell you who you'll meet, what they'll ask, and roughly how long each step takes.
1
Day 1–3 · Async
You apply
Short application + CV. Reviewed by Talent + the CRM Lead.
Reviewed byTalent + the CRM Lead
2
Day 4–7 · 30 min
Recruiter call
Mutual scoping with the Talent team.
You meetTalent team
3
Day 8–14 · 60–90 min
Hiring manager + practical
Conversation with the CRM Lead plus a short task: show how you’d use AI to improve one real lifecycle flow.
You meetthe CRM Lead
4
Day 15–21 · Async
Offer or no
Final conversation, then a decision. Written feedback either way.
You meetFinal call
Our promise: You'll always know where you stand. We give written feedback at every stage — yes, even when it's a no — we never ghost, and the whole process runs in about three weeks.
Ready to apply?
No cover letter required. Instead, a few short prompts help us understand how you think — answer them in the application, or bring your answers to the recruiter call.
1Describe a marketing task you improved with AI.
What changed, what stayed human, and how did you check the output was actually good?
2How do you decide when AI output is good enough to ship?
Walk us through your quality bar — and a time something didn't clear it.
3Where do you see AI genuinely helping in CRM — and where not?
We value a realistic map more than enthusiasm.
Use the Apply button above to get started~10 minutes · we reply within 2 working days
- Locations
- Vietnam, Ho Chi Minh
- Employment type
- Full-time
