Our culture, in practice.
We're 750+ people across nine locations and forty-plus nationalities, making up to 2.5 million unique products a day. What's shared isn't the office — it's how we work. Six values, and the real ways they show up every single day.
Six values. One way of working.
These six show up in how we hire, how we ship, and how we disagree. What's shared is the operating system, not the office.
Tap a value to see how we live it →
01 InnovationDriving disruption in our space.
AI isn't on a roadmap — it's already in the workflow. Every team, every day.
Our pricing engine retrains every six hours. Design teams brief models for 50 starter variants, then craft the final three. Support agents see AI-drafted replies they can edit — not autoreplies. Every function has rebuilt at least one core workflow around AI tooling, and learning to use it is part of the job, not an extra.
02 ImpactCreating sustainable change.
We make 2.5 million unique products a day. None of them are throwaway.
Solar panels on the Cologne roof. ORWO's Wolfen plant reopened with modern lines, not a teardown. Build-to-order means we make nothing until it's bought — so our footprint tracks real demand, not guesswork — and trees are planted per order across multiple shops. Sustainability is a calendar item, not a press release.
03 GrowthGoing for gold.
ROI is the brief. Growth is the result. Both compound.
From a Cologne garage in 2006 to nine locations today. ORWO acquired, Vietnam opened, Columbus opened — all in 2025. We measure growth in floors opened, not slides shown.
04 CustomersOur focus in everything we do.
Personalized products, personalized service. Both, or neither.
20+ own shops. 1,000+ partner stores. 14 currencies, 40+ countries. Every product built to order — no "standard size" SKU sitting in a warehouse. Customization is the product, not a checkbox.
05 PeopleBeing one global team.
750 people, 40+ nationalities, one working language, many ways of thinking.
We work Mission First, Ego Last — with a bias for action and speed. Cross-location moves are an annual conversation, not a once-a-decade exception. Riga ships to Cologne, Cologne ships to Ho Chi Minh, Ho Chi Minh ships to Columbus — same Slack, same standups, same Friday wrap-ups.
06 AgilityLeading in an ever-changing world.
Decisions get made in days, not quarters. Plans get rewritten when reality changes.
We don't write five-page memos for ten-minute decisions. Engineers ship in week two. Marketers approve their own copy. Strategy survives Monday or gets revised by Tuesday morning.
The greenest product is the one we never make.
Cutting waste before it happens beats offsetting it afterwards. Build-to-order is the foundation — and around it sit the practices that keep our footprint honest. The full picture's below; tap a column to go deeper.
FIG · For the Planet’s Sake
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On-demand production
Every product is made only once it's ordered — no overproduction, no warehouses of unsold stock.
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On-demand production
Traditional retail forecasts demand, over-produces to be safe, then discounts or scraps the surplus. We print nothing until a customer orders it, so our footprint tracks real demand instead of guesswork.
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Trees per order
Across multiple shops, orders trigger tree planting — giving back more than we take from the environment.
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Trees per order
Many of our products begin with materials drawn from forests. Tying tree planting to orders ties reforestation directly to output — the more we make, the more goes back into the ecosystems our work depends on.
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Solar-powered sites
Solar panels on our production rooftops — including Cologne — power how we make things with cleaner energy.
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Solar-powered sites
Rooftop arrays feed clean energy straight into manufacturing, cutting how much we draw from the grid and lowering the carbon cost built into every item we produce.
AI is not a slide in our deck. It's in the workflow.
"AI-first" is the strategy on the website. Inside the building, it means every team has rebuilt at least one core workflow around AI tooling — and we treat learning to use it as part of the job, not an extra. It's how a 750-person company ships 2.5 million unique products a day.
Looked after, from day one.
The values set the pace. Two things make sure the everyday feels supported, not sink-or-swim.
Wellbeing that's real.
Each location runs its own wellbeing initiatives — ways to stay active, connect socially, or simply make the day easier. You'll hear the specifics for your site during the process.
A real onboarding buddy.
Hands-on from day one, but never on your own. A dedicated buddy who's been in your shoes helps you navigate tools, processes, and culture — structure where you need it, freedom where you don't.
One team. Nine locations. Forty-plus ways of thinking.
Our people come from 40+ countries across Europe, the USA, the Middle East and Asia. One working language, many perspectives — and that diversity is exactly what keeps the work sharp. What's shared is the operating system, not the office.
Same Slack, same standups, same Friday wrap-ups — and cross-location moves are an annual conversation, not a once-a-decade exception.
From the people who actually work here.
Sound like your kind of place?
We're hiring across all locations — from Cologne to Ho Chi Minh, Riga to Columbus. If your role isn't listed, join Connect and we'll find you when it opens.