● Now hiring · CRM

Junior CRM Specialist, AI-first

Bring AI into our lifecycle marketing. From day one you will produce newsletters hands-on and help turn 'we should use AI for this' into flows that actually run: smarter segmentation, generated content at scale, personalization that would take a human team weeks. This AI capability is new to the team, and you will help shape how we build it.

About the role

Have you started using AI in marketing work, and want to go deep on it in a real CRM role? We are honest: AI is the skill our CRM team is light on today. That is exactly why this role exists, and why you do not need years of it to join.

TCG's CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we are deliberately adding. Think of this as a hands-on, AI-first CRM role: you produce newsletters from day one while pairing marketing basics with practical AI (content generation, predictive segmentation, personalization, workflow automation), and help the team use it responsibly, with a human always on the last mile.

The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. AI applied to that scale of customer data is the opportunity this role gets to work on.

In a nutshellrun hands-on newsletter production and make our CRM smarter with AI (content, segmentation, personalization), learning and leveling up as you go.

At a glance

Location

Riga, Latvia

Full-time · Onsite

Team

CRM / Lifecycle

reporting into CRM leadership

Scope

AI-first CRM

newsletters · content · segments

Hours

Overlap with CET

Riga & Cologne core hours

Experience

Typically 1+ years

CRM, lifecycle or email + AI

Start date

Flexible

around your notice period

The role in detail

What you will do, and what we need from you. Side by side, no surprises.

What you will do

Day-to-day, week-to-week. Real work, with support while you find your feet.

→ Produce newsletters, hands-on.
From day one you build and ship regular newsletters end to end: this is a working production seat, not only an AI layer on top.
→ Generate content at scale.
Use AI to draft and adapt campaign copy across shops, languages and segments, with a human reviewing the last mile.
→ Sharpen segmentation.
Apply AI and predictive approaches to find the right customers: churn risk, next-best-offer, lifetime value.
→ Personalize the message.
Build dynamic, AI-assisted personalization into lifecycle flows.
→ Automate the busywork.
Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
→ Share what works.
Document the prompts and approaches that work, so the team can reuse them.

Requirements

What we genuinely need. Short list on purpose, and you do not need to tick every box.

Must have

→ 1+ years in CRM, lifecycle or email marketing.
Internships and hands-on projects count.
→ Hands-on with AI, and eager to go deeper.
You have used AI tools in real work (even small projects), and want to build real skill here. Curiosity and judgment matter more than a long track record.
→ Some exposure to a CRM/ESP platform,
such as Emarsys, Iterable, Braze or CleverTap, or a genuine willingness to learn one fast.
→ You judge AI output critically.
You know when it is good enough and when it is not.
→ Working-level English
for a globally distributed team.

Nice to have

→ Prompt-engineering curiosity,
or small AI projects you have built on your own.
→ Basic data skills
(SQL or spreadsheets) for segmentation.

Why this role

AI in CRM at TCG is a capability being built, not a buzzword being decorated. Here is what is actually true right now.

Greenfield

You help build the capability

AI in CRM is new here, so you are not maintaining someone's legacy setup, you are helping set it up.

First mover | Your playbook

Scale

Real material to work with

20+ shops and rich product and order data give AI something genuine to bite into.

20+ shops | Rich data

Grow

Learn by building

You build real AI and CRM skills from the ground up, with mentoring and room to grow fast.

Mentoring | Fast growth

Tooling

The AI + CRM stack

Emarsys as the CRM core, agentic AI already in daily use across the company, and you help shape what the CRM team adopts next.

Emarsys | Agentic AI | Room to grow

Who we are looking for

Two short lists. The 'probably not a fit' column is on purpose: it makes the first column more credible, and saves us both time.

Sounds like you?

→ You have started using AI in real marketing work and want to go further.
→ You like being early on something new.
→ You are pragmatic: output that ships beats a clever demo.
→ You keep a human in the loop and can explain why.

Probably not a fit if

→ You want a mature AI setup to plug into. Here you are helping build it.
→ You treat AI output as final without review. We keep humans on the last mile.
→ You would rather run classic campaigns than push into new methods.
→ Time-zone overlap with European colleagues does not work for you.

What we offer

A competitive salary of EUR 16,000 - 19,000 gross per year, plus a benefits package that includes:

→ Build something new
AI capability from the ground up
→ Modern AI + CRM stack
internal AI tools + Emarsys
→ International exposure
globally distributed teams
→ Local benefits
health coverage, paid leave and local perks

How we hire

Four steps. About three weeks. No surprises: we tell you who you will meet, what they will ask, and roughly how long each step takes.

Day 1-3 · Async

You apply

Short application and CV. Reviewed by Talent and the CRM Lead.

Reviewed byTalent + the CRM Lead

Day 4-7 · 30 min

Recruiter call

Mutual scoping with the Talent team.

You meetTalent team

Day 8-14 · 60-90 min

Hiring manager + practical

A conversation with the CRM Lead, plus a short task: show how you would use AI to improve one real lifecycle flow.

You meetthe CRM Lead

Day 15-21 · Async

Offer or no

A final conversation, then a decision. Written feedback either way.

OutcomeFinal call

You will always know where you stand. We give written feedback at every stage, even when it is a no. We never ghost, and the whole process runs in about three weeks.

Ready to apply?

No cover letter required. A few short prompts help us understand how you think. Answer them in the application, or bring your answers to the recruiter call.

Junior CRM Specialist, AI-first (Riga)