Senior CRM Specialist,
Lifecycle Automations

In a nutshell: this is a build-and-own seat, not an execution seat. You decide what a channel is for, you make the case with numbers, and you carry the ROI on it. AI is central to how that gets done here, not an optional extra.

Own lifecycle automations across the portfolio

Welcome, abandonment, post-purchase, reactivation, win-back, transactional and messaging autojourneys. Logic, triggers, segmentation, content blocks and fallbacks. When a proven automation works in one shop, you are the person who rolls it out to the rest.

Run SMS and WhatsApp

Automated flows and ad-hoc campaigns on both channels: calendar, targeting, segmentation and creative. You shape it together with CRM leadership and our partner teams, and you build the playbook that makes a channel work in a new market rather than just switching it on there.

Own the ROI on your channels

SMS and WhatsApp both cost real money per message, so the commercial call sits with you. Campaign volume, send frequency, segment selection and offer depth get weighed against contribution margin, not revenue alone. You will not set the channel budget, but you plan against it, you defend your calls, and you say when a send is not worth making.

Plan the deals and set the discount depth

Which products go into an offer, how deep the discount goes, what it is anchored against, and which segment sees which version. This is one of the biggest levers on the numbers and a core part of the job, not an afterthought to the send. You work the deal plan forward across the calendar, test depth and mechanic rather than repeating last year's, and you know what a discount does to margin before it goes out.

Build the landing pages your campaigns run to

A campaign is only as good as the page behind it. You build and iterate the landing pages for your sends and sign-up flows, keep the offer consistent from message to page to cart, and test layout, offer presentation and product selection the same way you test the message itself.

Grow the subscriber base

List growth is a KPI in its own right: sign-up unit placement and design, on-site and post-purchase capture, welcome offer testing, and the trade-off between how fast a list grows and how profitable those subscribers turn out to be. Sign-up tactics get tested and improved, not set once and forgotten.

Build omnichannel campaign strategy

Decide how email, SMS and WhatsApp combine into one coherent customer experience: sequencing, channel roles, contact pressure, suppression and hold-out logic. Before we open a channel in a new market, you help work out what it is actually for, then you own the execution.

Be your own analyst

You get access to the data you need and the AI tooling to work with it. Own the KPIs for your channels, design and read your own tests, and turn results into the next round of improvements. You will not be waiting on someone else to build you a report.

Use AI to do more than one person can

Claude, ChatGPT, platform-native AI features and our internal tooling are how work gets done here, across content production, campaign ops, deal analysis and reporting. We expect you to build with them: agents and workflows that take the repetitive work off your plate, prompts and processes the rest of the team can reuse, and an honest read on where AI actually helps and where it does not. This is a company-wide priority set by our founders.

Keep the setup documented and maintainable

Active automations documented, naming and tracking conventions respected, backup campaigns in place. Someone else should be able to pick up your flow and understand it.

You apply

Short application plus CV, reviewed by Talent and the CRM Lead.

Reviewed by  Talent + the CRM Lead

Recruiter call

Mutual scoping with the Talent team.

You meet  Talent team

HiPeople assessment + business case

A short HiPeople assessment on the core skills, plus a business case: a realistic CRM lifecycle scenario you plan, cost against margin and defend. Done on your own time.

Reviewed by  the CRM Lead

Hiring manager + practical

A conversation with the CRM Lead plus a short task: show how you would use AI to improve one real lifecycle flow.

You meet  the CRM Lead

Offer or no

A final conversation, then a decision. Written feedback either way.

You meet  Final call

Tell us what you have owned

We would rather hear about the work than read a list of tools. What did you inherit, what did you change, what did it do to the numbers, and what would you do differently now. Concrete beats polished.