We are Global Print-on-Demand (Global POD)!

The Vietnam based subsidiary of The Customization Group. A global leader in mass customization, leveraging AI and automation to manufacture up to 2.5 million unique products daily across Europe, North America, Asia, and the Middle East. We reach millions of customers through 20+ own online shops and 1,000+ partner stores, backed by a team of 700+ professionals from 40+ nationalities.

We have a brand-new opportunity for a TikTok Shop Business Lead (US/EU Markets).
What we are building now is our TikTok Shop presence in the US and EU markets, and we need the right person to lead it.

We need someone who can look at a print-on-demand product, understand a Western consumer who has never heard of us, and build a brand that earns their attention and their purchase on TikTok Shop. That is the level of thinking this role demands.

You will own the GMV number, build our creator and affiliate ecosystem, and enable our reseller network through MerchOne, our B2B brand. You report directly to our General Director in Vietnam.

What does success look like in year one? TikTok Shop becomes a real, growing revenue channel for Global POD in Western markets. We have a creator and affiliate ecosystem generating consistent sales. Our brand has a presence and a voice that Western consumers recognize and trust. And you have built the playbook that scales it.

We are based in Ho Chi Minh City. We welcome strong candidates from anywhere across Vietnam, though being onsite in HCMC means you build faster with the team around you.

Not sure if you tick every box? Read this first.
Strong TikTok Shop experience in Vietnam is a solid foundation. Strong Western market experience on Amazon or cross border e-commerce is equally valuable. What matters most is that you are commercially sharp, genuinely adaptable, and ready to learn fast.
What we assess in the interview is how you think. How you build a brand strategy with incomplete information. How you approach a market you have never fully cracked yet. How fast you course correct. Come ready to show us your thinking, not just your CV.

Why you will love working with us:

• International experience in our globally spread Teams

• A role that evolves quickly, opening doors to new opportunities

• Monthly phone/data allowance to support work-related communication

• Monthly transportation allowance for commuting convenience

• Social insurance contribution based on 100% of salary

• Competitive salary with annual performance-based bonuses!

• Annual 13th-month salary, because your year deserves a rewarding finish!

• Private Health insurance for your well-being and peace of mind

• Dynamic and collaborative global team culture and a supportive work environment
  

What you will do:

• Brand Building and Channel Strategy Define How Global POD shows up on TikTok Shop for Western consumers. Positioning, content direction, creator strategy, and campaign architecture built for an audience that does not know us yet. You are not inheriting a brand. You are building one.

• GMV and Sales Ownership Own GMV, CVR, AOV, and ROAS every month. Set the targets, build the plan, and be accountable when the numbers are not moving. No handoffs. No excuses.

• Campaign Execution Plan and optimize campaigns inside TikTok Seller Center. Flash sales, vouchers, paid ads, A/B testing. You know every lever and when to pull it.

• Creator and Affiliate Ecosystem Build our creator and affiliate network from scratch. Recruit, brief, track GMV contribution per creator, and cut what is not working. Reach without conversion means nothing here.

• Reseller Network via MerchOne (B2B) Identify, onboard, and enable TikTok Shop merchants through MerchOne, our B2B reseller brand. Build the playbooks and enablement materials that help resellers scale using our products and global production infrastructure. This is a meaningful growth channel alongside B2C.

• Performance Reporting Weekly dashboards covering GMV, CTR, CVR, AOV, ROAS, and affiliate performance. Clear insights, clear next steps, every week.

• AI Driven Optimization Use AI tools daily for niche detection, content generation, campaign management, and performance analysis. We are AI first and this role reflects that.

What We Are Looking For

Must Have

• Hands-on TikTok Shop experience inside Seller Center. Product listings, pricing, campaigns, and GMV ownership. You have owned the store and the number yourself.

• Proven GMV track record with real numbers. You know what it means to be behind on target and figure your way out.

• Brand thinking. You can define what a product means to a Western consumer and translate that into a TikTok strategy. This is not about listing products. It is about building a brand people want to buy from.

• Commercial instincts. CVR, AOV, ROAS, CPA. You make decisions from data, not gut feel alone.

• Strong English. Confident enough to brief international creators and work with EU and US partners.

• US or EU market experience through TikTok Shop, Amazon, or cross border e-commerce.

• Experience launching a TikTok Shop channel or brand from an early stage, not just maintaining one.

• Creator and affiliate program management tied to GMV outcomes, not just content volume.

• Familiarity with Kalodata, FastMoss, GMV Max, or Spark Ads.

• Cross border e-commerce, DTC, or creator economy background.

• Print-on-demand, custom apparel, or home goods category experience.

• AI tools as a natural part of your daily workflow.

• Existing creator or affiliate network in Western markets.

• Experience managing multiple brands or stores simultaneously.

Vietnam is one of the most TikTok sophisticated markets in the world. If you have built your skills here and you are ready to point them at Western consumers, with the backing of a global manufacturer and real infrastructure behind you, this is a rare opportunity to do exactly that.


Embrace the opportunities that await you here!
Your journey may lead to the development of new skills, meaningful relationships, and greater success.

One team. Millions of happy customers worldwide. Join us!

https://www.thecustomizationgroup.com/