B2B Performance Marketing Specialist
Turn insights into demand and campaigns into pipeline. Join us to scale B2B paid acquisition across global markets
We are Global Print-on-Demand (Global POD)!
The Vietnam-based subsidiary of The Customization Group.
We bring cutting-edge and scalable top-tier print-on-demand solutions to businesses and creators worldwide. Fast, sustainable, and hassle-free, because your vision deserves the best!
The Customization Group is a global leader in mass customization, leveraging AI and automation to revolutionize the personalized products industry. With a strong international presence across Asia, Europe, North America, and the Middle East, we manufacture up to 2.5 million unique products daily, reaching millions of customers through 20+ own online shops and 1,000+ partner stores. Our AI-first strategy drives efficiency, scalability, and innovation, keeping us ahead in a fast-moving market while growing through AI-driven acquisitions and partnerships.
Our diverse team of 700+ professionals from 40+ nationalities thrives in a culture of collaboration and ambition. Whether in our tech hubs, production facilities, or business locations, you’ll find the perfect environment to take ownership and drive impact in the future of e-commerce.
We are looking to hire a driven B2B Performance Marketing Specialist to craft and optimize data-backed campaigns that drive measurable growth and ROI. Sounds good? Then keep reading!
About the Role
Build the merchOne.com brand and generate qualified B2B leads through paid media and performance social. Turn market insights into demand. Turn campaigns into pipeline.
merchOne.com helps brands and partners launch and scale print-on-demand programs globally, with reliable quality, speed, and operational efficiency. This role turns that value into measurable growth through paid acquisition, driving stronger B2B positioning, better qualified leads, and a growing sales pipeline across global segments.
Your mission
Own the end-to-end B2B paid acquisition engine across LinkedIn, Google, Meta, and other performance social channels. Generate qualified leads across global segments, improve lead quality at the top of funnel, and drive sales pipeline through measurable paid performance. Partner closely with the CRM, Support and Sales to ensure a seamless handoff from campaign to nurture.
Why you will love working with us:
International experience in our globally spread Teams
A role that evolves quickly, opening doors to new opportunities
Monthly phone/data allowance to support work-related communication
Monthly transportation allowance for commuting convenience
Social insurance contribution based on 100% of salary
Competitive salary with annual performance-based bonuses!
Annual 13th-month salary, because your year deserves a rewarding finish!
Private Health insurance for your well-being and peace of mind
Dynamic and collaborative global team culture and a supportive work environment
What you will do
Own paid acquisition end to end. Plan, launch, and scale paid campaigns across LinkedIn, Google, and Meta with a full-funnel B2B mindset, from first touch to closed pipeline.
Build segment-driven funnels. Translate industries, company sizes, and use cases into dedicated funnels, landing pages, and conversion paths that actually convert.
Run a serious experimentation engine. A/B test creatives, offers, landing pages, and lead forms. Let data, not opinions, decide what scales.
Manage budget like a portfolio. Allocate spend across regions and segments based on pipeline contribution and CAC efficiency. Double down on what works, cut what does not.
Drive paid social as a pipeline channel. Own LinkedIn and Facebook as measurable seller and partner acquisition channels. Design social funnels that qualify leads before they ever hit the CRM.
Partner with content and creative. Turn case studies, partner wins, and product proof points into paid assets that earn attention and build credibility per segment.
Own tracking and handoff. UTMs, conversion events, and campaign attribution are yours. Work hand in hand with the CRM and Lifecycle Marketing Specialist so every paid lead lands clean in HubSpot and moves through MQL → SQL consistently.
Report what matters. Cost per qualified lead, paid pipeline created, MQL to SQL conversion, CAC payback. Weekly insights, monthly recommendations, zero vanity metrics.
How you win!
Grow qualified leads and pipeline from paid channels across priority segments
Improve paid lead-to-opportunity conversion quarter over quarter
Lower cost per qualified lead while scaling spend
Establish performance social channels as reliable, measurable B2B acquisition engines
Build merchOne.com into a recognized B2B brand in the segments that matter
What you bring!
3+ years owning B2B performance marketing and demand generation
Hands-on mastery of LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager
A track record of optimizing for pipeline, not just leads
AI-native mindset, you actively use AI to scale output, sharpen targeting, and test faster than the market
Fluency in GA4, HubSpot reporting, and the numbers behind the dashboards
Working HubSpot knowledge (forms, UTMs, tracking) , enough to move fast with your CRM counterpart
Comfort with sales cycles and tight sales alignment
The ability to turn a segment brief into targeting, messaging, and funnels that perform
Sharp communication and the instinct to collaborate across sales, content, creative, CRM, and product
Embrace the opportunities that await you here!
Your journey may lead to the development of new skills, meaningful relationships, and greater success.
One team. Millions of happy customers worldwide. Join us!
- Department
- Marketing
- Locations
- Ho Chi Minh
